Every day we must reinvent ourselves to design different stories and connect audiences that rapidly change their habits, trends and interests. Our challenge is to connect the products and services of our clients in a creative and memorable way to generate closeness, affinity and remembrance. Just as good jokes are not forgotten ... So we have to get to the emotional and reasoning of each person so that they consciously prefer and follow us. The brands that have connected with different stories, occupy a privileged place in the hearts of their fans.